Wednesday, 15 December 2010
What to include in our advert
After researching different Indie genre advertisements we have been able to look and see what we need to include in our advert, this will help make it follow the conventions of other Indie genre advertisements. We decided to make the advert relate closely to our digipak by using the same fonts and images. This means our audience would be able to link the two together and know what to look for after seeing the advert. Another important factor for the advert was to include simple text that was straight to the point but still told the audience what they needed. None of the adverts we analysed included reviews form magazines or websites so we didn't think it was necessary to include these on our advert. We included the amazon logo to show somewhere the audience could purchase the album, this was on many adverts that we analysed so we felt it was a good idea to include this, and the record label logo is also on our advert as we saw this on many of the adverts we researched.
Thursday, 4 November 2010
Tuesday, 28 September 2010
The History Of Music Videos
What is the purpose of a music video?
Music videos are essentially just a short video that accompany a certain piece of music. They are mainly used to promote and advertise the band or singer and the record label. They get publicity by their videos being shown on music channels like the famous,MTV (music television) where people can watch the video, this also helps people remember the song and the artists.
When did they become popular?
They started to become popular in the 1980's when MTV was introduced. Music videos used a wide range of techniques, including animation, documentaries and other styles. This makes them more interesting and appealing to a wider range of people.
Who controlled the development of music videos in the past? Who now has control of the development of a music video?
In the past when music videos were first being made it was mainly the director of the video that got to make most of the decisions. But more recently in more modern videos the artists and record labels are having more say in what happens in their video. This means they have final decisions on how they are going to be shown through their video and how their fans will see them.
How have new technologies impacted on the relevance and importance of music videos?
When music videos started to be produced the technologies on offer were very limited. With more modern videos better technology is becoming more and more necessary. An example of new technology being used is in the video 'Ladyhawke, My Delirium' that I analysed. Part of it is animated and this is a modern part of technology that gives artists the freedom the express themselves through their videos in any way they want. Different technologies have also had a big impact on the music industry itself. Websites such as YouTube allow people to freely search for mu sci videos and watch them also comment on them. This gives artists more promotion and exposure, rather than just being shown on music channels.
Music videos are essentially just a short video that accompany a certain piece of music. They are mainly used to promote and advertise the band or singer and the record label. They get publicity by their videos being shown on music channels like the famous,MTV (music television) where people can watch the video, this also helps people remember the song and the artists.
When did they become popular?
They started to become popular in the 1980's when MTV was introduced. Music videos used a wide range of techniques, including animation, documentaries and other styles. This makes them more interesting and appealing to a wider range of people.
Who controlled the development of music videos in the past? Who now has control of the development of a music video?
In the past when music videos were first being made it was mainly the director of the video that got to make most of the decisions. But more recently in more modern videos the artists and record labels are having more say in what happens in their video. This means they have final decisions on how they are going to be shown through their video and how their fans will see them.
How have new technologies impacted on the relevance and importance of music videos?
When music videos started to be produced the technologies on offer were very limited. With more modern videos better technology is becoming more and more necessary. An example of new technology being used is in the video 'Ladyhawke, My Delirium' that I analysed. Part of it is animated and this is a modern part of technology that gives artists the freedom the express themselves through their videos in any way they want. Different technologies have also had a big impact on the music industry itself. Websites such as YouTube allow people to freely search for mu sci videos and watch them also comment on them. This gives artists more promotion and exposure, rather than just being shown on music channels.
Monday, 27 September 2010
Thursday, 23 September 2010
Tuesday, 21 September 2010
Pros and cons of our chosen song
Pros:
- The song 'Alarms' has a long opening but can easily be cut down, this opening gives us a chance to build up the narrative in our video and set the scene for the rest of the video.
- As our chosen band are unsigned it means we don't have to worry about the video being taken off of YouTube due to copyright.
- As the song is relatively slow it means we can build up the story with the tempo of the song, slower songs can also work well with a good narrative.
- It is a typical indie song as they have the same set up as most bands (voice, guitar, bass and drums) this makes it a safe choice as we know it will defiantly fit with our chosen genre of Indie.
- The lyrics aren't about anything really obvious the whole way through so it gives us scope to do what we feel is best with the video.
- We were stuck between two songs by the band Pilots, but this one was chosen through a class vote which shows it is the preferred song to our target audience.
Cons:
- The intro to the song is quite long so would need to be cut down or if kept the song is over 4 minutes long.
- It being a long song means we need to keep the video interesting throughout as people could loose interest halfway through if not much is happening and it is a bit boring.
- The song has quite a slow tempo and is not very upbeat which means we can't use many quick cuts and fast movements as they wouldn't fit with the song.
- The song 'Alarms' has a long opening but can easily be cut down, this opening gives us a chance to build up the narrative in our video and set the scene for the rest of the video.
- As our chosen band are unsigned it means we don't have to worry about the video being taken off of YouTube due to copyright.
- As the song is relatively slow it means we can build up the story with the tempo of the song, slower songs can also work well with a good narrative.
- It is a typical indie song as they have the same set up as most bands (voice, guitar, bass and drums) this makes it a safe choice as we know it will defiantly fit with our chosen genre of Indie.
- The lyrics aren't about anything really obvious the whole way through so it gives us scope to do what we feel is best with the video.
- We were stuck between two songs by the band Pilots, but this one was chosen through a class vote which shows it is the preferred song to our target audience.
Cons:
- The intro to the song is quite long so would need to be cut down or if kept the song is over 4 minutes long.
- It being a long song means we need to keep the video interesting throughout as people could loose interest halfway through if not much is happening and it is a bit boring.
- The song has quite a slow tempo and is not very upbeat which means we can't use many quick cuts and fast movements as they wouldn't fit with the song.
Reasons why we chose this song:
From comparing the pros and cons i can see the pros of this song outweigh the cons and make it the better choice. When deciding between two songs we had a class vote, as the people in our class are the age of our target audience it means what they prefer is what our target audience would prefer. When we started to think of ideas for videos, the ideas we came up with fitted better with the song alarms rather than the other song we had been considering. We also had more imaginative and interesting ideas for the song alarms.
Our chosen Song's lyrics
LYRICS
I long what summer brings
Sunlight through open windows
Highlighting a lack of need for any kind of worry
I watched the time expire
Remove the carpet from my feet
On my living room
And with it all I want to keep the safety of my youth
I don’t want to go
When I hear that bell
Signal fire in my head
From out of this perfect slumber comes crystalline fear
The ring pulses in my ear
Heart blood pumping through my brain
Flash grenades remove my senses
I know I’m never going to hear the laughter from these streets
I don’t want to go
And evenings on the wind
Morning content to close its eyes
I catch a fleeting glance of someone I recognise
But cannot apprehend, there lies a decade in our eyes
Of eminence of faith
Of prospects unbeknown to me
He lights a cigarette
A glinting die is cast at noon
A child is left
A man is held in one resounding need
Signal fire in my head
Signal fire in my head
And with it all I want to keep the safety of my youth
I don’t want to go
I long what summer brings
Sunlight through open windows
Highlighting a lack of need for any kind of worry
I watched the time expire
Remove the carpet from my feet
On my living room
And with it all I want to keep the safety of my youth
I don’t want to go
When I hear that bell
Signal fire in my head
From out of this perfect slumber comes crystalline fear
The ring pulses in my ear
Heart blood pumping through my brain
Flash grenades remove my senses
I know I’m never going to hear the laughter from these streets
I don’t want to go
And evenings on the wind
Morning content to close its eyes
I catch a fleeting glance of someone I recognise
But cannot apprehend, there lies a decade in our eyes
Of eminence of faith
Of prospects unbeknown to me
He lights a cigarette
A glinting die is cast at noon
A child is left
A man is held in one resounding need
Signal fire in my head
Signal fire in my head
And with it all I want to keep the safety of my youth
I don’t want to go
Friday, 17 September 2010
Tuesday, 14 September 2010
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