What to include in our advert

After researching different Indie genre advertisements we have been able to look and see what we need to include in our advert, this will help make it follow the conventions of other Indie genre advertisements. We decided to make the advert relate closely to our digipak by using the same fonts and images. This means our audience would be able to link the two together and know what to look for after seeing the advert. Another important factor for the advert was to include simple text that was straight to the point but still told the audience what they needed. None of the adverts we analysed included reviews form magazines or websites so we didn't think it was necessary to include these on our advert. We included the amazon logo to show somewhere the audience could purchase the album, this was on many adverts that we analysed so we felt it was a good idea to include this, and the record label logo is also on our advert as we saw this on many of the adverts we researched.