- The use of performance and narrative.
- Narrative is shot in a different location to the performance.
- Locations used are usually outdoors and urban.
- Close ups of band and instruments to help sell the band and their identity.
- The narrative being based on a personal issue rather than a widespread issue, as the young audience can relate to this more e.g. relationships.
- The way the band act and dress makes them obviously part of the indie genre.
When researching digipaks we found there were certain recurring conventions:
- We found the digipaks always include images of the band.
- They usually include the track list on the back.
- There is usually an ongoing theme throughout the digipak, that is to do with either colour, font or images.
When researching adverts we found there were certain recurring conventions:
- Often include similar images or fonts to the digiak.
- They often include an image of the band.
